/ BRAND
Sneakers Delight • 2019
/ SOLUTIONS
Ecommerce Platform; Copywriting; Performance Marketing; Marketing Strategy; Email Marketing; Growth Hacking; Customer Service.
/ PROJECT
Sneakers Delight was a well established brand on the material market. The challenge was to create and develop a new platform, that was both original and unconventional, in order to conquer the sneaker market.
01. UX / UI + web development
Not only aesthetics are fundamental, but also the functionality of the interface. Understanding and creating a healthy balance between them is the only way to guarantee the best experience for the customer. That said, we doubled our efforts and attention on mobile.
02. ADD-ONS
RAFFLES
In order to give response to the various special releases and exclusive drops, the raffle system was developed. This reliable tool is perfect for limited stock operations and was exclusively made for Sneakers Delight.
03. COPYWRITING
Tailored to the project, Sneakers Delight has a specific voice: relaxed and disruptive with a dash of humor. Our communication system gives room to play and express consistently across all channels the best way possible.
04. SPECIAL CAMPAIGNS
For brand activations, personalized Lading Pages are the best solution. Catered to niche audiences, it elevates the purchase experience, relating the public to the brand and forges a lasting relationship.
Nike Dunk Low Samba
When the pair first came out, it was exclusive to Japan. Our concept was to bring that nostalgic feeling back and make it harder to buy. The landing page was created in Japanese, with the challenge to find the language switch. When found, that barrier dissolved, and customers could find the link to buy.
+124%
Site visits
01:43 min
until the item sold out
+50%
newsletter subscriptions
NIKE AIR MAX 90 REVERSE DUCK CAMO
When the site launched, we created a challenge to captivate sneaker heads and let them know the new space. Pieces of the code were scatered through the whole site and a landing page with hints and clues designed. Registration was necessary as well as a referral, in order to boost our database.
+4000%
customer registrations
+06:27 min
average session duration
+4
pages per session
