Nobrand • 2018
Ecommerce Platform; Copywriting; Performance Marketing; Email Marketing; Customer Service.
Family-run brand Nobrand was launched in 1988 and became known for its cutting edge approach to traditional Portuguese craftsmanship. The brand set the goal to have an ecommerce for customers worldwide with exclusive designs and a permanent collection.
01. UX / UI + web development
The brand's disruptive aesthetic was adapted to the design of the entire website, maintaining an intuitive and user-friendly navigation. The mobile version features a sticky menu at the bottom along the main pages, for easy access to different product categories.
02. SPECIAL LANDING PAGES
As one of the lead shoe brands present at the Portuguese Fashion Week - Portugal Fashion - and together with the brand's vision, we developed an interactive page that allows customers to buy the designs presented on the runway.
The brand's annual collections are presented by editorials that stand out on this dedicated Landing Page that allows the customer to perceive the models in video and images.
03. DIGITAL CAMPAIGN - SALE SS20
Reinventing is one of the great characteristics of the brand and this was reflected in the sales campaign of the Spring/Summer 2020 collection. Developed with 3D typography and with a texture allusive to the futuristic materials and formats present in the collection, the campaign followed the fashion and graphic design trends.