MINTY Square • 2017
Ecommerce Platform; Copywriting; Performance Marketing; Marketing Strategy; Email Marketing; Growth Hacking; SEO; Branding; Customer Service.
The marketplace MINTY Square is the online destination for independent fashion from over 200 curated brands. The project started from the need to shorten the distance between those young brands and buyers from around the world. The purpose still remains the same: #supportindependentbrands.
01. UX / UI + web development
The best shopping experience is the consumer-oriented experience. At MINTY Square, finding new designers and discovering the best of independent fashion is the platform's focus. From the homepage and designers page to the product page, the web design adapts to the brand identity to build a cohesive storytelling in every way.
Shop the Look
The 'Shop the Look' add-on allows MINTY Square customers to identify and find all items of an outfit - whether from the same brand or from different brands on the platform.
The temporary wish list does not require registration by customers. It is a way to allow product comparisons, save products while browsing and make a selection of favorites before proceeding to purchase. It also allows customers to synchronize products for later by creating a customer account.
As in all aspects of the navigation, MINTY Square's communication also focuses on the brand's core by sharing new arrivals, young brands and designers, trends and offers. As a marketplace that encompasses different products, segmentation plays a fundamental role in communicating with customers and potential customers.