Kaoâ • 2018
Ecommerce Platform; Copywriting; Performance Marketing; Marketing Strategy; Email Marketing; Growth Hacking; Customer Service; Branding.
The girly it-brand Kaoâ was born in a multi-brand retail store. A unknown brand by then, the founders realized that their own creations sold more than the bigger brands on the shelves. The brand turned into an Instagram sensation and started its online journey quickly after. The most important part of the project is showing their customers how they can have that insta-worthy look on all the special occasions in their lives.
01. UX / UI + web development
In order to create a meaningful and relevant experience to the user, as well as respecting the brand's wish to have a minimal design our team worked on branding details like the subscription pop up that is non-intrusive but appeals to the customer's relationship with the brand.
Our stock alert add-on is a valuable feature to bring back customers that were unable to buy their favorite items, increasing the conversion rate and statistically showing the brand which items are the most wanted to increase production and minimizing the risk of stock.
As seen on Instagram
A tailor-made feature that allows customers to find their favorite items seen on Instagram on the website and get inspired by different styles and how to wear them.
03. E-mail Marketing
A powerful communication tool that is used to show new arrivals, items that are back in stock and the choices of well known influencers and other communications that are part of the brand's DNA.
of subscribers are highly engaged
average subscribers growth
channel with the highest conversion rate