/ BRAND
Rufel • 2020
/ SOLUTIONS
CORPORATE WEBSITE WITH REDIRECT SOLUTION; COPYWRITING; SEO; EMAIL MARKETING
/ PROJECT
Rufel is a Portuguese brand that was born in 1975. A family business with an extreme detailed production from the fabrics selection to the product creation. A big part of the production is manufactured and handcrafted, distinguished by the quality of the leather and their durability.
01. UX / UI + web development
Considering the characteristics of a corporate website with redirect solution, all pages were built around the presentation of products and product categories. In order to facilitate the visualization of the products before proceeding to purchase on the partner site, special emphasis was given to the quick view on the catalog page.
02. SPECIAL LANDING PAGES
LOOKBOOK
The brand's annual collections are presented by editorials that stand out on this dedicated Landing Page that allows the customer to perceive the models in images.
Ruben Rua For Rufel
The collaboration with the Portuguese model that resulted in a line of backpacks, crossbody bags and travel bags stands out on a dedicated page with all products.
03. WELCOME GIFT CAMPAIGN
In order to establish a solid database of contacts, a welcome strategy was developed that encourages subscriptions and offers a discount on the 1st purchase.
+100%
Monthly Database Growth
+87,9 %
Média de Utilizadores Novos
+2,88%
Average Pages per Session
